Hospitals in Action >> Case Examples

INTERMOUNTAIN HEALTHCARE, Salt Lake City, UT
Intermountain's LiVe Campaign

What it is? 
An educational campaign designed by the nonprofit hospital system for kids 11-15 and their families.  The program teaches children that it is cool to eat healthy eating and be fit.  The campaign includes public service announcements, paid advertisements, an interactive website, educational materials, and grassroots outreach through school assemblies - featuring an Emmy Award-winning play about healthy choices. There is also a Spanish language version of the program called ViVe.  More information is available at www.intermountainlive.org.
 
Who is it for? 
Utah children with a target age of 11-15
 
Why do they do it?  
To lower rates of childhood obesity by giving kids and their families' tools to make healthy decisions about food and physical activity.
 
Contact: Terry Behunin
Corporate Director of Marketing
Telephone: 801-442-3190
Email: terry.behunin@intermountainmail.org